"Welcome to Authentic Artists; I’m Jacqueline Norton and I coach musicians in business skills."

Authentic Artists supports creatives with the skills of working within the music business that can sometimes be overlooked - business skills.

Musicians, songwriters, artists, DJs and producers are naturally gifted in creative idea generation, emotional connection and many of the ‘right-brained’ characteristics. For those that struggle with the more linear, ‘left-brain’ skills, Authentic Artists offers coaching, training and support for both practical and mindset disciplines that balance the music with the business.

Created in 2015 to fill a clear need to support my creative collaborators with building confidence in business and networking skills, I created Authentic Artists as a songwriter with a wealth of corporate experience in professional sales and executive coaching.

I also work as a business advisor for the recipients of funding from Help Musicians UK charity.

This site is packed full of resources and signposts to what I have on offer. Some are free so take a look around.

Get in touch with me if you think you'd like to know more, or explore working with me on a one-to-one coaching basis.

Either way - I wish you every success building your business within music.

Jacq