Privacy Policy

©Aurate Limited 2024

Authentic Artists Website

22/09/2024

1.Introduction

This Privacy Policy (together with our terms and conditions and any other documents referred to in it)

describes the type of information that we collect from you ("you/your") through the use of our services

("Services"), or the use of our website https://authentic-artists.com ("Website"), how that information

may be used or disclosed by us and the safeguards we use to protect it.

Our Website and Services may contain links to third party websites that are not covered by this

applications to understand their information practices.

We have drafted this Privacy Policy to be as clear and concise as possible. Please read it carefully to

understand our policies regarding your information and how we will treat it. By using or accessing our

Website or the Services, you agree to the collection, use and disclosure of information in accordance

with this Privacy Policy. This Privacy Policy may change from time to time and your continued use of

the Website or the Services is deemed to be acceptance of such changes, so please check periodically

for updates.

This Privacy Policy was last updated on 22/09/2024 to add new provisions to the policy applicable

regarding GDPR. Please check back regularly to keep informed of updates to this Privacy Policy. Please

read this Privacy Policy carefully and ensure that you understand it. Your acceptance of our Privacy

Policy is deemed to occur upon your first use of our Website. If you do not accept and agree with this

You have the right to make a complaint at any time to the Information Commissioner's Office (ICO),

the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however,

appreciate the chance to deal with your concerns before you approach the ICO so please contact us in

the first instance. It is important that the personal data we hold about you is accurate and current.

Please keep us informed if your personal data changes during your relationship with us.

If you have any comments on this Privacy Policy, please email them to support@authentic-artists.com

2.Who We Are

2.1 Here are the details that the Regulation (EU) 2016/679 of the European Parliament and of the

Council of 27 April 2016 on the protection of natural persons with regards to the processing of

personal data and on the free movement of such data, known as General Data Protection Regulation

(GDPR) says we have to give you as a 'data controller':

- Our Website address is https://authentic-artists.com

- Our company name is Aurate Limited – Authentic Artists is a brand within Aurate.

- Our registered address is 7 Bell Yard, London, WC2A 2JR.

- Our nominated representative or Data Protection Officer is Jacqueline Norton and they can be

contacted at 7 Bell Yard, London, WC2A 2JR or support@authentic-artists.com©Aurate Limited 2024 2

2.2 We respect your right to privacy and will only process personal information about OR provided by

you in accordance with the Data Protection Legislation which for the purposes of this Privacy Policy

shall mean: (i) unless and until the GDPR is no longer directly applicable in the UK, the General Data

Protection Regulation ((EU) 2016/679) and any national implementing laws, regulations and secondary

legislation, as amended or updated from time to time, in the UK and then (ii) any successor legislation

to the GDPR or the Data Protection Act 1998 and other applicable privacy laws.

3.What we may collect

3.1 Personal data, or personal information, means any information about an individual from which that

person can be identified. It does not include data where the identity has been removed (anonymous

data).

3.2 We may collect, use, store and transfer different kinds of personal data about you which we have

grouped together as follows:

- Identity Data includes first name, last name, username or similar identifier. When you email, phone,

live chat or otherwise, we may collect information such as your first name, last name, email address

and phone number.

- Contact Data includes billing address, invoicing address, email address and telephone numbers.

- Financial Data includes bank account and payment card details.

- Transaction Data includes details about payments and other details of our Services you have

purchased from us.

- Technical Data includes internet protocol (IP) address, your login data, browser type and version, time

zone setting and location, browser plug-in types and versions, operating system and platform and

other technology on the devices you use to access this Website.

- Profile Data includes your username and password, reservations made by you, your interests,

preferences, feedback and survey responses.

- Usage Data includes information about how you use our Website and Services.

- Marketing and Communications Data includes your preferences in receiving marketing from us and

our third parties and your communication preferences.

- Interaction Data includes any information that you might provide to any discussion forums on the

Website.

- Cookies Data like many websites, we use "cookies" to enhance your experience and gather

information about visitors and visits to our websites. Please refer to the "Do we use 'cookies'?" section

below for information about cookies and how we use them and what kind.

- Third Parties and Information we receive from other sources. We may receive information about you

if you use any of the other websites we operate or through the Services we provide. In this case we

will have informed you when we collected that data that it may be shared internally and combined

with data collected on our Website. We are also working closely with third parties (including, for

example, business partners, suppliers, sub-contractors, advertising networks, analytics providers, and

search information providers) and may receive information about you from them.©Aurate Limited 2024 3

- Analytics includes third-party analytics services (such as Google Analytics) to evaluate your use of the

Website, compile reports on activity, collect demographic data, analyse performance metrics, and

collect and evaluate other information relating to our Website and internet usage. These third parties

use cookies and other technologies to help analyse and provide us the data. By accessing and using the

Website, you consent to the processing of data about you by these analytics providers in the manner

and for the purposes set out in this Privacy Policy.

3.3 We also collect, use and share Aggregated Data such as statistical or demographic data for any

purpose. Aggregated Data may be derived from your personal data but is not considered personal data

in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate

your Usage Data to calculate the percentage of users accessing a specific website feature. However, if

we combine or connect Aggregated Data with your personal data so that it can directly or indirectly

identify you, we treat the combined data as personal data which will be used in accordance with this

3.4 We do not collect any Special Categories of Personal Data about you (this includes details about

your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions,

trade union membership, information about your health and genetic and biometric data). Nor do we

collect any information about criminal convictions and offences.

OR/

Where we do collect Special Categories of Personal Data about you (this includes details about your

race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade

union membership, information about your health and genetic and biometric data) and it is necessary

to do so for our business, we will obtain your specific consent, unless we have another lawful basis to

do so.

3.5 Under GDPR we will ensure that your personal data is processed lawfully, fairly, and transparently,

without adversely affecting your rights. We will only process your personal data if at least one of the

following basis applies:

a) You have given consent to the processing of your personal data for one or more specific purposes;

b) processing is necessary for the performance of a contract to which you are a party or in order to

take steps at the request of you prior to entering into a contract;

c) processing is necessary for compliance with a legal obligation to which we are subject;

d) processing is necessary to protect the vital interests of you or of another natural person;

e) processing is necessary for the performance of a task carried out in the public interest or in the

exercise of official authority vested in the controller; and/or

f) processing is necessary for the purposes of the legitimate interests pursued by us or by a third party

such as our financial payments, except where such interests are overridden by the fundamental rights

and freedoms of the data subject, in particular where the data subject is a child.

3.6 If we receive personal information in the course of providing our Services to you from another data

subject, we expect you to have complete responsibility for ensuring that the contents of this Privacy

Policy are brought to their attention and you have obtained their consent in the process.

3.7 In some instances, it may be appropriate for us to combine your information with other information

that we may be holding about you, such as combining your name with your geographic location or your

browsing or purchasing history.©Aurate Limited 2024 4

4.How we may collect and use your data

4.1 We (or third party data processors, agents and sub-contractors acting on our behalf) may collect,

store and use your personal information by way of different methods to collect data from and about

you including through:

Direct interactions. You may give us your information by filling in forms via our Website or by

corresponding with us by post, phone, email or otherwise. This includes personal data you provide

when you:

a) present Website content;

b) use any of our Services;

c) create an account on our Website;

d) subscribe to our Services or publications;

e) request marketing to be sent to you;

f) enter a competition, promotion or survey; or

g) give us some feedback.

4.2 In addition to the above, we may use the information in the following ways:

a) To personalise your Website experience and to allow us to deliver the type of content and product

offerings in which you are most interested.

b) To administer a contest, promotion, survey or other site feature.

c) If you have opted-in to receive our e-mail newsletter, we may send you periodic e-mails. If you

would no longer like to receive promotional e-mail from us, please refer to the "How can you opt-out,

remove or modify information you have provided to us?" section below. If you have not opted-in to

receive e-mail newsletters, you will not receive these e-mails. Visitors who register or participate in

other site features such as marketing programs and 'members-only' content will be given a choice

whether they would like to be on our e-mail list and receive e-mail communications from us.

d) Present Website content effectively to you.

e) Provide information, and services that you request, or (with your consent) which we think may

interest you.

f) Carry out our contracts with you.

g) Provide the relevant Services to you

h) Tell you our charges.

4.3 If you are already our customer, we will only contact you electronically about things similar to what

was previously sold to you.

4.4 If you are a new customer, you will only be contacted if you agree to it.©Aurate Limited 2024 5

4.5 We may keep a record of those links which are used the most to enable us to provide the most

helpful information but we agree to keep such information confidential and you will not be identified

from this information.

4.6 In addition, if you don't want us to use your personal data for any of the other reasons set out in

this section in 5, you can let us know at any time by contacting us at support@authentic-artists.com

and we will delete your data from our systems. However, you acknowledge this will limit our ability to

provide the best possible products and services to you.

4.7 In some cases, the collection of personal data may be a statutory or contractual requirement, and

we will be limited in the products and services we can provide you if you don't provide your personal

data in these cases.

4.8 We will only use your personal data when the law allows us to. Most commonly, we will use your

personal data in the following circumstances:

a) Where we need to perform the contract we are about to enter into or have entered into with you.

b) Where it is necessary for our legitimate interests (or those of a third party) and your interests and

fundamental rights do not override those interests.

c) Where we need to comply with a legal or regulatory obligation

4.9 Generally we do not rely on consent as a legal basis for processing your personal data other than in

relation to our marketing communications or sending third party direct marketing communications to

you via email or text message. You have the right to withdraw consent to marketing at any time by

contacting us at support@authentic-artists.com and we will either delete your data from our systems

or move your data to our "unsubscribe list". However, you acknowledge this will limit our ability to

provide the best possible services to you.

4.10 As already indicated above, with your permission and/or where permitted by law, we may also

use your data for marketing purposes which may lead to us contacting you by email and/or telephone

with information, news and offers on our Services. We agree that we will not do anything that we have

not agreed to under this Privacy Policy, and we will not send you any unsolicited marketing or spam.

We will take all reasonable steps to ensure that we fully protect your rights and comply with our

obligations under the GDPR and the Privacy and Electronic Communications (EC Directive) Regulations

2003, as amended in 2004, 2011 and 2015.

5.Cookies

5.1 All Cookies used by and on our website are used in accordance with current English and EU Cookie

Law.

5.2 We use cookies to distinguish users and improve our Website. Please look at our Cookie Policy

https://aurate.co.uk/cookie-policy/ for more cookie information.

6.Where we store your data and security

6.1 We may transfer your collected data to storage outside the European Economic Area (EEA). It may

be processed outside the EEA to fulfil your order and to receive our Services and deal with payment. If

we do store or transfer data outside the EEA, we will take all reasonable steps to ensure that your data

is treated as safely and securely as it would be within the EEA and under the GDPR. Such steps may

include, but not be limited to, the use of legally binding contractual terms between us and any third

parties we engage with and the use of the EU-approved Model Contractual Arrangements. Your©Aurate Limited 2024 6

acceptance of this Privacy Policy shall be your consent permitting us to store or transfer data outside

the EEA if it is necessary for us to do so.

6.2 Where we use providers based in the US, we may transfer data to them if they are part of the

Privacy Shield which requires them to provide similar protection to personal data shared between the

Europe and the US. For further details, see the European Commission: EU-US Privacy Shield.

6.3 Data security is of great importance to us, and to protect your data we have put in place suitable

physical, electronic and managerial procedures to safeguard and secure data collected through our

Website. In addition, we limit access to your personal data to those employees, agents, contractors and

other third parties who have a business need to know. They will only process your personal data on

our instructions and they are subject to a duty of confidentiality.

6.4 We have put in place procedures to deal with any suspected personal data breach and will notify

you and any applicable regulator of a breach where we are legally required to do so.

6.5 By giving us your personal data, you agree to this arrangement. We will do what we reasonably can

to keep your data secure.

6.6 Any payments made by you, will be encrypted.

6.7 We have implemented security measures such as a firewall to protect any data and maintain a high

level of security.

6.8 Notwithstanding the security measures that we take, it is important to remember that the

transmission of data via the internet may not be completely secure and that you are advised to take

suitable precautions when transmitting to us data via the internet and you take the risk that any

sending of that data turns out to be not secure despite our efforts.

6.9 If we give you a password upon registration on our Website, you must keep it confidential. Please

don't share it.

6.10 We will keep personal data for as long as is necessary which is usually the life of our relationship

and up to a period of seven years after our relationship have ended. We may however be required to

retain personal data for a longer period of time to ensure we comply with our legislative and regulatory

requirements. We review our data retention obligations to ensure we are not retaining data for longer

than we are legally obliged to.

7.Disclosing your information

We are allowed to disclose your information in the following cases:

7.1 We are allowed to disclose your information in the following cases:

7.1.1 If we want to sell our business, or our company, we can disclose it to the potential buyer.

7.1.2 We can disclose it to other businesses in our group.

7.1.3 We can disclose it if we have a legal obligation to do so, or in order to protect other

people's property, safety or rights.

7.2 We may contract with third parties to supply services to you on our behalf. These may include

payment processing, search engine facilities, advertising and marketing. In some cases, the third parties

may require access to some or all of your data. These are the third parties that have access to your

information:

Heightsplatform.com

VBout

Typedream

SuiteDash

7.3 Where any of your data is required for such a purpose, we will take all reasonable steps to ensure

that your data will be handled safely, securely, and in accordance with your rights, our obligations, and

the obligations of the third party under GDPR and the law.

8.Your rights

8.1 When you submit information via our Website, you may be given options to restrict our use of

your data. We aim to give you strong controls on our use of your data (including the ability to opt-out

of receiving emails from us which you may do by unsubscribing using the links provided above in this

8.2 Under the GDPR, you have the right to:

- request access to, deletion of or correction of, your personal data held by us at no cost to you;

- request that your personal data be transferred to another person (data portability);

- be informed of what data processing is taking place;

- restrict processing;

- to object to processing of your personal data; and

- complain to a supervisory authority.

8.3 You also have rights with respect to automated decision-making and profiling as set out in section

11 below.

8.4 You have the right to ask us not to process your personal data for marketing purposes. We will

usually inform you (before collecting your data) if we intend to use your data for such purposes or if

we intend to disclose your information to any third party for such purposes.

8.5 To enforce any of the foregoing rights or if you have any other questions about our Website or this

9.Links to other sites

9.1 Please note that our terms and conditions and our policies will not apply to other websites that you

get to via a link from our Website. We have no control over how your data is collected, stored or used©Aurate Limited 2024 8

by other websites and we advise you to check the privacy policies of any such websites before

providing any data to them.

10.Changes

10.1 If we change our Privacy Policy, we will post the changes on this page. If we decide to, we may

also email you.

11.Automated Decision-Making and Profiling

11.1 In the event that we use personal data for the purposes of automated decision-making and those

decisions have a legal (or similarly significant effect) on you, you have the right to challenge to such

decisions under GDPR, requesting human intervention, expressing their own point of view, and

obtaining an explanation of the decision from us.

11.2 The right described in section 11.1 does not apply in the following circumstances:

a) the decision is necessary for the entry into, or performance of, a contract between the you and us;

b) the decision is authorised by law; or

c) you have given you explicit consent.

11.3 Where we use your personal data for profiling purposes, the following shall apply:

a) Clear information explaining the profiling will be provided, including its significance and the likely

consequences;

b) Appropriate mathematical or statistical procedures will be used;

c) Technical and organisational measures necessary to minimise the risk of errors and to enable such

errors to be easily corrected shall be implemented; and

d) All personal data processed for profiling purposes shall be secured in order to prevent discriminatory

effects arising out of profiling.

12.Terms and Conditions

12.1 Please also visit our Terms and Conditions section https://authentic-artists.com/policy

establishing the use, disclaimers, and limitations of liability governing the use of our Website.

13.Your Consent

13.1 By using our Website and by way of acknowledgment, you consent to our Privacy Policy.

14.Dispute Resolution

14.1 The Parties will use their best efforts to negotiate in good faith and settle any dispute that may

14.2 If any such dispute cannot be settled amicably through ordinary negotiations between the parties,

or either or both is or are unwilling to engage in this process, either party may propose to the other in

writing that structured negotiations be entered into with the assistance of a fully accredited mediator

before resorting to litigation.

14.3 If the parties are unable to agree upon a mediator, or if the mediator agreed upon is unable or

unwilling to act and an alternative mediator cannot be agreed, any party may within 14 days of the

date of knowledge of either event apply to LawBite to appoint a mediator under the LawBite

Mediation Procedure.

14.4 Within 14 days of the appointment of the mediator (either by mutual agreement of the parties or

by LawBite in accordance with their mediation procedure), the parties will meet with the mediator to

agree the procedure to be adopted for the mediation, unless otherwise agreed between the parties

and the mediator.

14.5 All negotiations connected with the relevant dispute(s) will be conducted in confidence and

without prejudice to the rights of the parties in any further proceedings.

14.6 If the parties agree on a resolution of the dispute at mediation, the agreement shall be reduced to

writing and, once signed by the duly authorised representatives of both parties, shall be final and

binding on them.

14.7 If the parties fail to resolve the dispute(s) within 60 days (or such longer term as may be agreed

between the parties) of the mediator being appointed, or if either party withdraws from the mediation

procedure, then either party may exercise any right to seek a remedy through arbitration by an

arbitrator to be appointed by LawBite under the Rules of the LawBite Arbitration Scheme.

14.8 Any dispute shall not affect the parties' ongoing obligations under this Privacy Policy.

-END-

Authentic Artists

is a brand of Aurate Limited.

Company

AURATE LIMITED. REGISTRATION NO: 11892936

7 Bell Yard , London , WC2A 2JR

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